Marketing guides and answers
Technical SEO and website health
-
A technical SEO audit tool that tells you what to fix first
A technical SEO audit tool crawls your website the way a search engine does and lists the problems that stop pages being found or understood. AI Marketing Master checks titles, hea...
-
Technical SEO auto-fix with preview, approval and undo
AI Marketing Master can fix three common WordPress problems for you: missing or weak page titles, meta descriptions and image alt text. You see a preview of each change, a person a...
-
Website health monitoring for small businesses
Website health monitoring means checking your site again and again, not once. AI Marketing Master repeats its SEO audit, tracks Core Web Vitals for phone and computer, shows Search...
-
Core Web Vitals explained in plain English
Core Web Vitals are three Google measures of how a page feels to real visitors. Largest Contentful Paint (LCP) checks loading and is good at 2.5 seconds or less. Interaction to Nex...
-
Improving Largest Contentful Paint (LCP)
To improve Largest Contentful Paint, first find the LCP element, usually the hero image or main heading. Then speed up the slowest part: server response, the delay before the image...
-
Reducing layout shift (CLS)
Cumulative Layout Shift (CLS) measures how much visible content moves unexpectedly while a page is in use. A good CLS is 0.1 or less; above 0.25 is poor. Most shifts come from imag...
-
Interaction to Next Paint (INP) explained
Interaction to Next Paint (INP) measures how quickly a page shows a visible response after someone taps, clicks or types. It looks at interactions across the whole visit and report...
-
Finding and fixing broken links
A broken link points to a page that no longer works, usually returning a 404 "not found" error. To fix one, update the link to the correct page, add a 301 redirect from the old add...
-
Redirects and redirect chains
A redirect sends visitors and search engines from one address to another. Use a 301 or 308 for a permanent move and a 302 or 307 for a temporary one. A redirect chain is when one r...
-
XML sitemaps: what they are and how to check yours
An XML sitemap is a file that lists the pages you want search engines to find, usually at yourdomain.com/sitemap.xml. It helps Google discover pages, especially new ones or pages w...
-
robots.txt explained for site owners
robots.txt is a small text file at the root of your website, such as example.com/robots.txt, that tells search engine crawlers which parts of the site they may not crawl. It contro...
-
Canonical tags explained
A canonical tag is a line in a page's head, written as link rel="canonical", that tells search engines which address is the main version of that content. Use it when the same or ve...
-
noindex vs robots.txt disallow
Use noindex when you want a page kept out of search results; use robots.txt Disallow when you want crawlers to stop fetching a section. They do different jobs. Disallow does not re...
-
SSL certificate expiry monitoring
SSL certificate expiry monitoring checks the certificate on your website and warns you before it runs out. When a certificate expires, browsers show a full-page security warning an...
-
Uptime monitoring for a small business website
Uptime monitoring checks from outside whether your website responds, so you learn about an outage before customers tell you. In AI Marketing Master, uptime checks are an option the...
-
Mobile-friendly website checklist
A mobile-friendly website fits the phone screen without sideways scrolling, uses text people can read without zooming, has buttons big enough to tap, avoids pop-ups that cover the...
-
Page title length and why titles get cut off
Google cuts page titles by pixel width, not by a fixed number of characters, so roughly 50 to 60 characters usually show in full on a computer screen. Longer titles end with "..."....
-
Headings and the H1: structuring a page
Use one clear H1 that says what the page is about, then H2 headings for the main sections and H3 headings for points inside those sections. Headings should describe content, not be...
-
Optimizing images for a faster website
To make images load faster, resize each one to the largest size it is actually shown, compress it, use a modern format such as WebP or AVIF, add width and height so the page does n...
-
Crawl errors and status codes explained
A crawl error happens when a search engine tries to fetch a page and does not get a normal answer. Every page reply carries a status code: 200 means fine, 3xx means redirected, 4xx...
-
Checking your structured data for errors
To check structured data, test the page in Google's Rich Results Test to see which Google features it qualifies for, and in the Schema Markup Validator to check the schema.org code...
-
Safe WordPress SEO fixes you can roll back
AI Marketing Master connects to WordPress with an application password and can apply three kinds of SEO fix: page titles, meta descriptions and image alt text. Each change is appro...
-
SEO checklist for moving or redesigning a website
To move or redesign a website without losing search traffic, list every current page before you start, keep or improve the content on important pages, redirect each old address to...
-
hreflang basics for websites in more than one language
hreflang is an annotation that tells Google which language or regional version of a page to show each searcher. If you have the same page in English, Hindi and Punjabi, each versio...
-
Technical SEO for people who are not developers
You do not need to code to look after most technical SEO. Business owners can fix titles, meta descriptions, alt text, headings, broken internal links and sitemap submission from t...
Start with a free look at your marketing
Tell us your website, or start with social media if you do not have one yet. It takes a few minutes and you can stop any time.