Short answer
A location page is a page on your own website for one branch, with its address, phone, hours, map, services, staff and local details. Link each branch's Google Business Profile to its own location page. Write every page for real visitors from that area; pages that only swap the city name are thin and rarely help anyone, people or search engines.
Why one contact page is not enough
If your three branches share a single contact page, a customer clicking the website link on your Andheri profile lands on a list of every address and has to work out which is theirs. Google also gets less local detail to connect each profile with the area it serves.
A page per branch gives each Google profile a matching, specific destination and a place to answer local questions.
What a strong location page includes
- Branch name, full address and local phone, written exactly as on Google.
- Opening hours, including a note for festival or holiday hours.
- An embedded map and simple directions from a known landmark or metro station.
- Parking, accessibility and public transport notes.
- The services or products available at this branch, especially if they differ from others.
- Photos of the actual branch: outside, inside, team.
- Names of the branch manager or key staff, with permission.
- A clear call or booking button near the top.
- LocalBusiness structured data for that branch.
Avoiding the copy-paste trap
Many sites create twenty city pages from one template, changing only the place name. Google calls this kind of thing doorway pages, and it can drag down how your site is seen. Even branches that offer the same services have different streets, staff, customers and questions.
Spend twenty minutes asking each branch manager: what do customers ask on the phone, what landmarks do they mention, what is special about this branch? Put the answers on the page.
Service-area businesses and city pages
If you have one base but serve several towns, you may write a page for each main area you genuinely serve, but only when you have real things to say: jobs done there, travel times, local regulations or common problems in that area. Otherwise, one strong service-area page listing the areas you cover is the honest choice.
Linking pages and profiles together
- Set each Google profile's website link to its own location page.
- Link to all location pages from a single Locations or Branches page in your menu.
- Link from each service page to the branches that offer it.
- Keep URLs simple, for example /locations/sector-17-chandigarh.
Writing these pages with AI Marketing Master
The AI website page writer can draft a location page from your approved branch details and the notes you add. Drafts go through quality checks and you approve them before they are published to WordPress or sent to your developer as a GitHub pull request. The website audit then checks titles, headings and structured data presence.
Landing Page Studio pages live on the app's own /lp/ address, not on your domain, so they are not a replacement for location pages on your own website.
What it does not do
- Direct publishing works with WordPress; other sites can receive pages through GitHub pull requests or by copying the approved text.
- Landing pages made in the app cannot use your own domain, so they do not replace location pages.
Questions people ask
How long should a location page be?
Long enough to answer local questions. For most branches a few short paragraphs, a services list, hours, a map and photos is plenty.
Should I make pages for areas where I have no branch?
Only if you really serve those areas and have useful, specific things to say. Never invent an address.
Can the same text appear on two location pages?
Shared parts like a service list are fine. The main description and local details should be written for each branch.
We only describe what the product really does today. Results depend on your business, your market and many things no tool controls.