Meta Ads and Google Ads

An AI assistant for Meta ads helps you plan, write and draft Facebook and Instagram campaigns through a simple chat. In AI Marketing Master, Milo and the Meta Ads specialist agent...

An AI assistant for Google Ads turns what you sell and where you sell it into a campaign draft, ad text and tracking steps. In AI Marketing Master the Google Ads agent saves every...

Facebook ads let a small business pay Meta to show a message to people chosen by place, age and interests, on Facebook and Instagram. Start with one clear goal, one offer, a small...

You can make Instagram ads from your own product photos by cleaning the background, placing the product in a simple scene, cropping for feed and Stories, and adding short ad text....

Google search ads are text ads that appear above or below the results when someone searches for words you have chosen. You pay when someone clicks. Google runs an auction for each...

Negative keywords are words or phrases you add to a Google Ads campaign so your ad does not show when a search contains them. They stop you paying for clicks from people looking fo...

A budget cap is the most a campaign may spend under your authorisation, and approval means a named person agrees to that amount before the campaign goes live. In AI Marketing Maste...

A paused draft is a complete campaign saved in your Meta or Google Ads account that cannot show or spend yet. Starting paused gives a person time to check the budget, location, wor...

The Meta pixel is a small piece of code on your website that tells Meta when visitors from your ads view a page, submit a form or buy. To set it up, create a pixel in Events Manage...

The Meta Conversions API sends events such as leads or purchases from your server or CRM straight to Meta, instead of from the visitor's browser like the pixel. It helps when brows...

Google Ads conversion tracking records the valuable actions people take after clicking your ad, such as a form, a call or a purchase. You create a conversion action in Google Ads,...

Lead form ads let people send you their details without leaving Facebook, Instagram or Google. The platform fills in name, phone or email from their account, so forms are quick to...

An AI ad copy generator writes headlines, primary text and descriptions for your ads in seconds. The danger is that AI can invent a discount, a promise or a claim you cannot prove....

CPC is what you pay on average for one click. CTR is the share of people who saw the ad and clicked it. Cost per lead is your total spend divided by the number of leads. Read them...

Local ads work when they reach people who can realistically visit or call you, at times you can answer, with an offer that suits the area. Set a tight location, match the ad schedu...

Retargeting, also called remarketing, shows ads to people who have already visited your website, watched your videos, engaged with your Instagram or Facebook, or are on a customer...

To test ad creatives without wasting money, change one thing at a time, run the versions side by side to the same audience, give them enough days and results to judge, and decide o...

Do not run ads yet if you cannot answer enquiries quickly, your website or landing page is broken or slow on phones, you have no way to measure leads, your offer is unclear, or you...

AI Marketing Master lets an agency manage Meta and Google ads for many clients from one account. Staff see only the clients assigned to them, every new campaign is created as a pau...

Ads Autopilot lets AI Marketing Master carry out ad work for you without asking each time, but only inside the budget cap the owner sets. New campaigns still begin as paused drafts...