Short answer
Approved business claims are the prices, offers, promises and results your business has confirmed are true, stored in one place. AI Marketing Master only lets AI use claims from this list. Any other price, discount or promise in a draft is blocked by a quality check and turned into a request for you to approve or remove, so an invented offer cannot reach your customers.
How AI ends up promising things you never offered
Language models write what sounds likely. Many salon posts mention a first-visit discount, so a model writing for your salon may add one too. Many delivery businesses promise same-day dispatch, so that appears as well. None of it is malicious; it is pattern-matching. But once a customer screenshots a post that promises a free hair spa with every haircut, you either honour it or argue in public.
Telling the AI to be careful helps a little. Checking the output against a list of facts helps far more.
What counts as a claim
Ordinary descriptions, such as the services you offer or your opening days, live in your Business Profile as facts rather than claims.
- Prices and fees, including starting-from prices.
- Discounts, coupons, festival offers and free extras.
- Promises: refunds, warranties, delivery times, response times.
- Results: weight loss, exam scores, savings, faster websites.
- Credentials: certifications, awards, registrations, years in business.
- Comparisons with others, such as cheapest in the city.
How the approved claims list works
- Add a claim in your own words, for example: Free home delivery within the city on orders booked a day ahead.
- Approve it. Only approved claims that have not been revoked can be used.
- Give it a start date and an end date if it is time-limited, such as a Diwali offer. Outside those dates the claim is not usable.
- The AI receives your usable claims as part of every brief and is told to use nothing else.
- The quality check scans each draft. A price, offer or promise that does not match an approved claim is blocked and recorded as a missing claim.
- You decide: approve the claim if it is true, or remove it from the draft.
Why end dates matter more than you think
The most common wrong offer is not an invented one but an old one. A monsoon sale written into a post in July is still sitting in the scheduled queue in September. Because the checks run again right before publishing, an expired claim stops that post from going out. Revoking a claim works the same way: content that relies on it is stopped at the next check.
Useful habits for owners and agencies
Write claims exactly as you would want them said, including conditions. Keep them few and specific. Review the list at the start of each month, and remove anything you no longer stand behind. For agencies, ask the client to approve claims in writing during onboarding and store them in the client's profile, so every writer and every AI draft uses the same wording.
Banned phrases sit next to the claims list. Add words you never want to see, such as cheapest, miracle or a competitor's name, and they will always fail the check.
What it does not do
- Claim checks find prices, offers, promises, results and credentials; they cannot verify every other sentence.
- The list is only as current as you keep it. Expired claims stop content, which may delay a post until you update it.
Questions people ask
Does this stop AI from ever making a mistake?
No. It stops unapproved prices, offers and promises from being approved. Other errors, such as a wrong description of a process, still need a human reviewer.
Can a claim be in Hindi or Punjabi?
Yes, write claims in the language you publish in. Have a fluent reviewer check translated content, since wording matters for offers.
Who can approve claims?
People whose role in your account allows it. Keep this to the owner or a manager you rely on, because claims decide what AI may promise. Changes are recorded in the audit log.
What if the AI rewrites my claim slightly?
If a price, offer or promise in the draft does not match an approved claim, the check flags it. Small wording changes that keep the same meaning may pass, so reviewers should still read offers closely.
We only describe what the product really does today. Results depend on your business, your market and many things no tool controls.