Planning a 30-day social media calendar

Why a month is the right planning window

A week is too short: you end up planning every Monday morning in a hurry. A quarter is too long: offers, stock and staff change, and the plan goes stale. A month is long enough to show a balanced mix of posts and short enough to react to what is happening.

That is also why the AI in AI Marketing Master plans at most 30 days at a time. You plan the next month when this one is under way, using what you learned.

Four decisions before you fill a single day

• The goal: more enquiries, more walk-ins, bookings for a new service, or simply staying visible.
• The platforms: only the ones your customers use and you can keep up with.
• The rhythm: a number of posts per week you can sustain all month, not just in week one.
• What is coming: stock arriving, a new staff member, a seasonal service, holidays when you are closed.

A sample month for a neighbourhood café

• Week 1: introduce the new seasonal drink, a barista at work, a customer question answered, opening hours reminder.
• Week 2: behind the scenes of the morning bake, a tip on ordering for office meetings, a photo from a regular who agreed to be featured.
• Week 3: a national day on the calendar, if it suits the café, plus a short Reel of latte art made from your own clips.
• Week 4: the month's offer from your approved list, a thank-you post, and a look ahead to next month's menu.

How planning works in AI Marketing Master

• Ask Milo to plan the month, and tell it the goal, platforms and how many posts per week.
• Milo proposes dated topics for each platform, with a short brief and call to action for each.
• Occasions come from a checked list for your country. Remove any you do not want; festivals that follow the moon are suggested only after their date for that year has been confirmed, so add your own festival posts when you need them.
• Drag posts to new days, edit topics, or delete them on the calendar.
• Drafts are written and checked, then you approve them one by one or in bulk.
• Approved posts are scheduled and, once published, checked on each platform.

Keeping the plan truthful

A calendar is easy to fill with promises. Every offer and price in the plan must come from the approved claims in your Business Profile, and a draft that mentions something unapproved fails its quality check. Leave a couple of empty slots each week for real moments, such as a big order going out or a new review, which often make better posts than anything planned.

The planner also avoids posts about news or tragedies, and does not plan religious or political posts unless your business is itself religious or political.

Who uses the monthly calendar

Owners use it to spend one sitting a month on social media instead of a few minutes every day. Agencies use it per client: staff plan each client's month, and the client reviewer approves it from their phone. In both cases the calendar shows every post's status in words and colour, from Planned through Awaiting approval to Verified.