Short answer
The Facebook and Instagram integration links your Facebook Pages and Instagram business accounts to AI Marketing Master with one Meta login. It publishes posts you approve and checks them afterwards, suggests replies to comments, collects lead ads into the CRM and shows Meta ad reports. It is available after Meta's app review for the platform is complete.
One Meta login, several jobs
- Posts: publish approved posts, images and carousels to Facebook Pages and Instagram business accounts, then read them back to verify.
- Comments: AI-suggested replies on your own Facebook and Instagram posts, following rules you set, sent only with approval or within Autopilot guardrails.
- Inbox: comments and messages appear in one list. Messages are read only.
- Post numbers: the figures Meta makes available for each post.
- Meta Ads: spend, clicks, CPC, CTR, leads and cost per lead, plus new campaigns created as paused drafts.
- Lead ads: new leads from Meta lead forms arrive in the CRM pipeline.
- Pixel and Conversions API: guidance for the pixel and opt-in lead sharing with hashed data.
What "available after Meta app review" means
Meta checks every app that asks to post for businesses or read their ad data. Until Meta approves the permissions for the platform, some or all of these features may not be switched on, and the Connections screen will say so plainly instead of pretending to work.
This review is between Meta and the platform. You do not need to apply for anything yourself.
Getting connected
- Make sure your Instagram account is a business account, and that you are an admin of the Facebook Page.
- Open the Connections screen and press Continue with Facebook.
- Sign in to Facebook and choose the Pages and Instagram accounts you want to use. You can leave others unticked.
- Read the access Meta lists, such as managing posts, reading comments and reading ad and lead data, and allow it.
- Back in the app, each connected account appears with a health status. For ads, pick the ad account to report on.
Safety rules that apply to every Meta action
No post goes out unless it passed the quality checks and a person approved it, or you turned on Autopilot, which only posts content that passed. New ad campaigns are always saved paused. Launching one needs a person's authorisation with a budget cap. Milo can draft a paused campaign from a chat, but it cannot spend money on its own.
AI copy can only use claims you approved in your Business Profile, so a caption cannot invent a discount you never offered.
What happens to your data
Meta access tokens are encrypted at rest. The app writes posts, comment replies and draft campaigns, and reads posts, comments, messages, ad numbers and lead form answers. Conversions API sharing is off until you opt in, and personal details are hashed before they are sent to Meta. Disconnecting deletes the saved access; you can also remove the app from your Facebook business settings.
Who gets the most from it
Shops, salons, clinics, restaurants and coaching centres that post most days and run a small number of Meta ads, and agencies managing many Pages that need one approval process for every client.
What it does not do
- Depends on Meta app review for the platform; features stay off until approved.
- Direct messages are read only; Threads is not supported.
- Meta Leads and Sales goal campaigns cannot be drafted yet, and no result or cost per lead is promised.
Questions people ask
Can I reply to Instagram direct messages from the app?
No. Messages are shown read only in the inbox. Replies to direct messages are made in Meta's own apps.
Does my Instagram need to be a business account?
Yes. Personal Instagram accounts cannot be connected for publishing.
Will it launch ads without me?
No. Campaigns are drafted paused. A person must authorise the launch and set a budget cap. Ads Autopilot, if you switch it on, stays inside that cap.
Which Meta campaign goals can it draft?
It drafts paused campaigns, but Meta campaigns with the Leads or Sales goal are not available yet.
We only describe what the product really does today. Results depend on your business, your market and many things no tool controls.