Short answer
A reel hook is the first line, said or shown on screen, that tells viewers why to keep watching. Good hooks name a problem, a surprise, a result or a question in under ten words. A simple script then follows four parts: hook, the main point in two or three beats, proof you can show, and one clear next step. Write it before you film so every clip has a purpose.
What a hook has to do
People scroll fast. The opening moment of a reel must answer one silent question: why should I watch this? A hook does that by promising something specific. 'Watch this' promises nothing. 'Why your dosa batter turns sour too fast' promises an answer.
The hook should appear as on-screen text as well as being spoken, because many people watch with sound off.
Hook patterns you can adapt
- The mistake: 'Most people wash silk sarees the wrong way.'
- The question: 'Can you get a passport photo done in five minutes?'
- The result first: 'This kitchen took two days. Here is how.'
- The number: 'Three things to check before you buy a used scooter.'
- The local angle: 'If you live in Sector 70, you have walked past us.'
- The myth: 'No, root canals are not always painful. Here is why.' Use claims like this only when a professional has checked them.
A four-part script for 30 to 45 seconds
- Hook (first 2 to 3 seconds): the promise, in one short line.
- Point (next 15 to 25 seconds): two or three beats that deliver the promise, each with its own clip.
- Proof (5 to 10 seconds): show the result, the product, a finished job or a happy customer who agreed to appear.
- Next step (last 3 to 5 seconds): one action only, such as 'Message us to book' or 'Visit before 8 pm'.
Example script: a tyre shop
Hook: 'Your tyres might be fine. Here is a 10-second check.' Point: clip of a coin pushed into the tread; clip of the wear bar; clip of a crack on the sidewall. Proof: a mechanic pointing at a worn tyre next to a new one. Next step: 'Free tread check, any day before 7 pm.' The free check is only included if it is a real, approved offer in the Business Profile.
Lines to avoid
- Promises you cannot keep, such as 'results in one day' or 'cheapest in the city'.
- Vague openers: 'Hey guys', 'So today', 'Welcome back'.
- Medical, legal or financial claims that a qualified person has not checked.
- Clickbait that the reel does not deliver. Viewers notice and stop trusting you.
Getting AI help without losing your voice
In AI Marketing Master you can ask Milo or the reel editor for hook options and a short script outline for your topic. Suggestions use only the facts and offers in your approved Business Profile, and quality checks flag banned or unapproved claims before approval.
Treat AI hooks as a first draft. Read them out loud. If a line does not sound like something you would say to a customer at the counter, rewrite it. Then film your clips to match the script and type the key lines as on-screen text in the editor.
What it does not do
- AI drafts words only; it does not film, choose clips or generate video from a script.
- AI suggestions are limited to facts and offers in your approved Business Profile.
Questions people ask
Should I speak the hook or just show it as text?
Both, if you can. Text catches people with sound off; your voice adds warmth.
Can AI write the whole script?
AI can draft hooks, beats and a caption, but you should edit it so it matches what you will actually film and say.
Will the app turn my script into a video?
No. There is no text-to-video. You film clips to match the script, then arrange them in the reel editor.
We only describe what the product really does today. Results depend on your business, your market and many things no tool controls.